Digital Marketing

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SEO Process

SEO - SEO will be defined as the process of making changes to your site to make it more accessible to search engines and the visitors that arrive at your site from the search engines.

Search engine optimization is about understanding what elements search engines look for on a page to help determine the relevance of the web page to a search term. By understanding what page elements the search engines take into consideration while ranking a website or webpage, and making adjustments to better present your webpage, you can improve your rank for a search term.


Google Ad Words is an online advertising service developed by Google to help marketers reach their customers instantly. When someone searches on Google for a particular term, say ‘travel packages’, Google would throw a list of searches for you. But if you look closely, you will notice that the top and the bottom results are generally ads. Now this Google Ad words is useful in driving more traffic and generate leads.

Pay-Per-Click Management

Pay-Per_Click ( PPC ) Management includes keyword Research & bidding strategies. This aids in spending less time and invites more conversions in search engine. which are so cost effective and a huge saving on the investment. This in turn gives complete liberty in making confident business decisions for the mutual benefit of the clients and the end users as well.

We will handle projects on Google Adwords – PPC, CPC, CPM and Banner Ads and more Our professional team of PPC service providers are always on the move by constantly tracking the effectiveness of your PPC campaign by ensuring that the advertisements are reaching to the targeted clients or customers and are translating into results. The key features of PPC services offered by Halo softech Solutions Pvt Ltd

Social Media optimization

More and More users are looking over internet to gain information, majority of them are active on social media. Whatever they browse on internet certainly affects the purchasing decisions of the customer. Hence no business can afford to give social media marketing a miss. A well-managed social media page is ought to bring you profits.

We provide high quality services of Social Media Marketing, Social Profiling, Social Channel Analysis, Social Competitor Analysis, Social Media Engagement, Social Advertising Campaign and Content Curation.